Yudala, Airtel Unveil XTOUCH Smartphone, Offer Consumers Instalment Payment

XTOUCH, one of the leading consumer electronics providers in Middle East and Africa, has joined forces with composite retail outfit Yudala and Airtel to announce a new payment option for its new model E1.

Through this offer, consumers can enjoy instalment payment option as an alternative method of getting the XTOUCH E1, the highly cost-effective sleek smartphone with powerful 3,200mAh large battery. Customers will also get the full cashback on Airtel data plans.

The three months zero percentage on interest instalment payment plan will make customer shopping experience easier and more enjoyable by allowing customers to purchase the XTOUCH E1 with a flexible repayment option, catered to their budget and lifestyle.

“Yudala has always placed the needs and desires of the customer first. We team up with XTOUCH and Airtel to provide the customer one more payment option, to elevate the shopping experience to an even higher level.Even though the country is experiencing a currency crisis at the moment, we are still not afraid to take the risk of fixed pricing and testing the integrity of our esteemed consumers. We are doing this because we  are dedicated in making our customer’s shopping experience, online or offline, more pleasant and enjoyable,” said Prince Nnamdi Ekeh, founder and vice president, Yudala.

“The mobile web is growing at a phenomenal pace, and we have always been working to create optimal value for our customers through business excellence and innovation,” said Tawa Bolarin, executive director of Airtel. “We always try to make mobile internet more accessible and affordable for our numerous customers. Workingwith XTOUCH and Yudala to give customers full cashback on data plans when they purchase XTOUCH E1will greatly help us deliver on our vision. This is one important step we are taking.”

The XTOUCH E1 smartphone comes with a 3,200mAh long-lasting battery. It is powered by high energy density technology, which can keep the smartphone under one-day full operation, 15-hour phone call, even for 300-hour stand-by time.

The 5-inch display, with a 5MP rear camera and 2MP front camera, ensures a stunning display and browsing effect as well as clear angle for capturing the best moments in life.

Game lovers and music enthusiasts will also undoubtedly fall in love with XTOUCH E1, which has a built-in 1GB RAM and internal storage of 8GB which can be further expanded to 32GB via microSD card.

The 1.2GHz Quad-core Processor also ensures longer usage with its power saving settings, which allow users the comfort to enjoy browsing the Internet, playing games, watching videos, listening to music and talking on the phone for longer periods.

“There are a lot of infrastructural and logistical challenges in the Nigerian market as well as the currency crisis we are going through now. But difficult conditions have often forced out-of-the-box thinking. Designing products for budget conscious and infrastructure limited customers leads to technology innovations. XTOUCH E1 is born for the Nigerian market, it comes with a powerful battery and the latest technology of fast charging and with an affordable price,” said Farhad Khan, XTOUCH's vice president of Commercial.

“Furthermore, the instalment payment plan will allow customers to own the XTOUCH E1 right away and pay for it in small monthly instalments, making this highly cost-effective smartphone even more affordable. It’s our firm conviction that experiencing the latest technology isn’t a privilege, it’s everyone’s natural right.” With only 5000 Naira at the first installation, you can get the XTOUCH E1, along with 1000 Naira data package from Airtel, with the balance paid over the following three months,” he said.