15 results
- 14 Jun 2015
Nielsen Commissions Projects, Marks Global Impact Day Worldwide
As part of efforts aimed at touching lives of people and making positive contribution to the society where it operates, Nielsen Nigeria, a member of the global brand which offers marketing research…
- 24 Jul 2015
Nielson Unveils Mobile Assisted Census Operation in Nigeria
Nielsen, global information and measurement Company has undertaken what it describes as "the biggest global retail census operation of its kind to date" using mobile technology to measure 1.2 million…
- 27 Nov 2019
Nielsen Study Shows Nigerian Consumers are Highly Price Conscious
‘Money’s too tight to mention’ for Nigerian shoppers who are highly price conscious and are taking several measures to mitigate rising food prices including cutting down on luxury items and buying in…
- 26 Jul 2010
Starcomms Wins Superbrand Award
Starcomms Plc., has been awarded a 'Superbrand' status for this year, 2010 by the independent branding arbiter, Superbrands Nigeria Limited, the world’s largest and leading arbiter of brands…
- 10 Jan 2013
Random Dynamic Resources Bags CASRO Endorsement
Council of American Survey Research Organization (CASRO) has admitted Random Dynamic Resources, an indigenous fast-growing market research company as a member of the association when it profiled the…
- 26 Mar 2012
Cashless Policy to Raise Interbank Processing to Over N2.4tr
Transaction processing for banks and other financial services is set to surpass $15 billion (2.4 trillion) this year, as the Central Bank of Nigeria (CBN) intensifies implementation of the cashless…
- 2 Nov 2023
Mdundo.com Names Aleph as Strategic Sales Partner in Africa
Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, and Mdundo.com, a leading audio platform…
- 26 Jul 2010
Nokia Bags Superbrands Award
Nokia Nigeria has been adjudged one of the superbrands for year 2010/2011 by Superbrands for the second year running. Superbrands is the world’s largest and leading independent arbiter of…
- 16 Jun 2015
African PR Agency to Ramp up Presence in Nigeria
Djembe Communications, the pioneering pan-African communications consultancy that recently received an Award of Excellence at the prestigious 2015 PRSA Silver Anvil, has embarked on an ambitious…
- 22 Sept 2014
Okere @ WEF, Lists Benefits of NgREN
Austin Okere, founder of CWG Plc and Entrepreneur in Residence at Columbia Business School (CBS), New York, spoke on the Digital Advantage Panel anchored by Nielsen Bronwyn of CNBC Africa at the…
- 27 Feb 2013
Etisalat, Mahindra Comviva Ink Agreement Low-Cost Access to Social Media
Millions of mobile users owning basic mobile phones across Africa and Asia are now able to join the online community using a new low-cost USSD messaging service from Etisalat. This will provide…
- 19 Aug 2015
e-Commerce Firms Must Look Beyond e-Transaction Bill- Supermart.ng
Following the rise in the electronic commercial activities in Nigeria and its contributions to the growth of the economy, stakeholders have long been agitating for policies and regulatory frameworks…
- 17 Jul 2012
SMS and CSC Effective Mobile Marketing Tools
Technology continues to improve the way mankind does business in the 21st century and one of the best tools that have enhanced our living standards is mobile device which continues to astound even…
- 10 Feb 2016
Facebook Announces Auto Captioning + Other Video Updates
The faster an advertiser communicates their message and captures a viewers' attention in a video ad, the better, said Facebook “That's why today, we're introducing new features for video ads on…
- 20 Mar 2015
Challenges of Communicating with World’s Fastest Growing Middle Class
Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures,…